Singapore Airlines (SIA) is providing KrisFlyer rewards programme members with exclusive priority access to tickets for Lady Gaga’s upcoming concert in Singapore. This is part of the airline group’s new role as the official lifestyle rewards partner for the event.
Lady Gaga’s Singapore concert will take place at the National Stadium, spanning four days: May 18, 19, 21, and 24.
KrisFlyer members will gain exclusive access to all nine ticket categories during the KrisFlyer Presale, which begins on March 20 at 12 p.m. Singapore time. Tickets will be available through Ticketmaster using Mastercard credit or debit cards via a private link with a unique access code.
To unlock priority access, KrisFlyer members must register through an online form and subscribe to KrisFlyer and SIA Group Email Promotions by March 13, 11:59 p.m. Singapore time. Eligible members will receive an email with their access code and private link by March 18.
Members can also redeem miles for tickets on the KrisFlyer Experiences website starting March 20, with PPS Club members, Solitaire PPS Club supplementary cardholders, and KrisFlyer Elite Gold members able to redeem from 12 p.m., while KrisFlyer and KrisFlyer Elite Silver members can redeem from 3 p.m.
To purchase tickets, members must have a Ticketmaster account. Each Ticketmaster transaction allows for a maximum of six tickets, and each member can redeem a maximum of six tickets through KrisFlyer Experiences.
Dai Haoyu, Senior Vice President of Marketing Planning at Singapore Airlines, said: “KrisFlyer’s exciting partnership with Lady Gaga’s Singapore concert underscores our commitment to offering members world-class experiences with globally acclaimed artists. We are dedicated to expanding our rewards programme beyond travel, providing greater value and creating unforgettable moments for our members.”
This collaboration with Lady Gaga’s Singapore concert follows KrisFlyer’s previous partnerships with renowned music artists, including Ed Sheeran’s Singapore tour in February 2024 and Stefanie Sun’s upcoming 25th-anniversary concert in April.
