Bollywood megastar Salman Khan has fully embraced the festive spirit of Holi with his latest song, “Bam Bam Bhole”, from the highly anticipated film Sikandar.
The vibrant track, now available on YouTube and major streaming platforms, features Khan immersed in a riot of colors alongside co-star Rashmika Mandanna.
Penned by Sameer Anjaan and composed by Pritam, the song has further fueled excitement for Sikandar, which is set to release on March 30.
SIKANDAR’S MASSIVE PRE-RELEASE SUCCESS
Even before its theatrical debut, Sikandar has already recovered a substantial portion of its budget. According to producers, 80% of the film’s costs have been recouped through various deals.
Directed by AR Murugadoss, the high-octane thriller was made on a ₹2 billion budget, with an additional ₹200 million set aside for promotions.
Streaming giant Netflix secured the film’s digital rights for ₹850 million, while satellite rights were sold for ₹500 million.
Additionally, Zee Music acquired the soundtrack rights for ₹300 million, bringing the film’s pre-release earnings to an impressive ₹1.65 billion.
SALMAN KHAN’S ROLE AND FEE
Khan is set to portray a dual role in Sikandar, a detail that has piqued fans’ curiosity.
While industry rumors suggest he has charged ₹1.2 billion for the film, these figures remain unverified.
Unlike many Bollywood superstars, including Shah Rukh Khan, Salman is known for negotiating a profit-sharing deal rather than a fixed fee.
His last major release, Tiger 3 (2023), failed to make a strong box office impact.
Since then, Khan has taken a step back from lead roles, making only cameo appearances in select films.
With Sikandar, fans are eager to see Salman Khan back in action, and the buzz surrounding “Bam Bam Bhole” has only added to the anticipation.
